意向东方创意设计机构

位于中国北京，意向东方团队以东方风格创意空间设计为主要方向，专注于对于传统文化元素、地域文化特点、商业经营规律与空间关系的梳理研究与结合应用。以将传统文化传承与现代空间创新为设计原则，秉承”意蕴东方，大象有形”以“新旧两立，古为今用” 为设计原则，汲取传统文化元素运用当代设计语言，表述对传统及文化尊重的同时，同时运用设计方式和艺术语言表达文化、功能、商业及受众与空间的关系。其作品汲取和传承了传统的美学元素，借鉴和采取了现代的设计手法，将富有诗意的“新而中”“中而新”的中国传统美学思想与现代设计思想进行了融合、解构和独立表达。其作品将艺术、商业、文化与设计进行了有机的组合并获得了良好的效果。创立至今，在酒店空间设计、文化空间设计、餐饮空间设计等多个项目中为多家机构提供室内空间设计、建筑设计、文化创意策划、文旅项目策划与设计，艺术陈设等创意及设计服务、曾设计过数百个设计项目，涉及餐饮、酒店、文化场馆等多个项目，并曾获得艾特奖、金外滩、华鼎奖、德国IF奖、法国双面神奖、日本国际先锋设计大奖、金创意奖、筑巢奖等多个国内外重要设计奖项。公司在成都、上海、西安均设有工作室。旗下拥有创意设计中心、设计产品展示中心、木作工坊、陶艺工坊等实体机构。集文化创意、空间设计、软装陈设、视觉设计、产品制作服务，为客户提供一体化设计项目解决方案。

Yixiang Oriental Creative Design Agency, located in Beijing, China, Yixiang Oriental team takes oriental style creative space design as its main direction, focus on the traditional cultural elements, regional cultural characteristics, business law and spatial relations of the combing research and application. Taking the inheritance of traditional culture and the innovation of modern space as design principles, adhering to the design principle of “The implication is Oriental, the elephant is visible”, “The old and the new are in harmony, the past is for the present”is the design principle, draws on the traditional cultural elements, uses the contemporary design language, expresses to the tradition and the culture respect at the same time, simultaneously uses the design method and the artistic language to express the culture, the function, the commercial and the audience and the space relations. His works absorb and inherit the traditional aesthetic elements, draw lessons from and adopt the modern design technique, and combine, deconstruct and express the Chinese traditional aesthetic thought with the modern design thought. His works combine art, commerce, culture and design organically and get good effect. Since its establishment, it has provided many organizations with creative and design services in hotel space design, cultural space design, dining space design and other projects, including interior space design, architectural design, cultural and creative planning, cultural and travel project planning and design, art display, and has designed hundreds of design projects, including restaurants, hotels, cultural venues and other projects, and has won the aite award, Golden Bund, huading award, German IF award, French Janus Award, Japan International Pioneer Design Award, Gold Creative Award, Nest Award and other important design awards at home and abroad. The company has workshops in Chengdu, Shanghai and Xi'an. Its creative design center, design product display center, wood workshop, pottery workshop and other entities. Set Cultural Creativity, space design, soft furnishings, visual design, product production services, to provide customers with integrated design project solutions.

Address: 31 / F, block a, Aocheng Rongfu center, Beiyuan Road, Chaoyang District, Beijing

Contact information: Zhang Cen Tel: 13701063201

郭晨希、刘宁为意向东方（北京）设计顾问公司联合创始人，担纲意向东方团队创意总监、设计总监。以东方风格创意空间设计为主要方向，专注于对于传统文化元素、地域文化特点、商业经营规律与空间关系的梳理研究与结合应用。以将传统文化传承与现代空间创新为设计原则，秉承”意蕴东方，大象有形”宗旨，以“新旧两立，古为今用” 理念，汲取传统文化元素运用当代设计语言，表述对传统及文化尊重的同时，同时运用设计方式和艺术语言表达文化、功能、商业及受众与空间的关系。其作品汲取和传承了传统的美学元素，借鉴和采取了现代的设计手法，将富有诗意的“新而中”“中而新”的中国传统美学思想与现代设计思想进行了融合、解构和独立表达。曾主持设计过数百个设计项目，涉及餐饮、酒店、文化场馆等多个项目。设计师曾获得艾特奖、金外滩、华鼎奖及德国IF奖，等多个国内外设计奖项。